Product Development Support 

Background: 

An American apparel retailer decided to launch a new sunglasses brand. In preparation, they had collaborated with designers to develop both the concept and the product design. The production of eyewear in Japan is highly concentrated in Sabae City, Fukui Prefecture. After preliminary research and then negotiations with several manufacturers, we secured a partnership with a manufacturer willing to engage in this international project. 

Solutions: 

Identifying and partnering with a Japanese eyewear manufacturer. Sharing the brand concept and transfer the client’s idea behind design specifications. Liaison communication over a period of four months for prototype development and production. Quality control and assurance, including visiting the manufacturer’s facility and overseeing mould-making and parts designs. Export and logistics, ensuring that the final goods are delivered according to the client's specifications.

Challenges: 

Finding the right manufacturers who can meet stringent product standards is challenging as such producers are often in high demand and have limited availability. Liaison communication requires nuanced understanding of both the Japanese language and the aesthetic considerations vital to the product's design. Many craft manufacturers in Japan are reluctant to export directly due to the complexities associated with logistics and financial transactions. Our experience as an exporter enables to create a seamless pathway for our clients to bring their products from Japan to global consumers. 

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